Have you heard of the term deminar? It’s a new concept that’s taking the webinar world by storm.

A deminar, is a customer demonstration and seminar combined. It is a type of webinar that focuses on live demonstrations of products or services. The expression is often used when referring to a virtual demonstration and webinar.

Virtual event planners will be hearing this word a lot more in the future. In person product and service launches have been swapped for digital demos. Face-to-face sales calls are replaced with webinars and digital discussions.

An effective deminar offers the opportunity to combine online platform tools with sales strategies, in order to turn potential customers with engaging content and advice from the experts.

In this blog post, we’ll explore the benefits of deminars and how they can be used to enhance your business.

Show, Don’t Tell

First and foremost, deminars are an effective way to showcase your products or services. Unlike traditional webinars, which often involve a lot of talking and slides, deminars give attendees a chance to see your product in action. Whether you’re demonstrating a software, physical product, or service, a deminar allows potential customers to learn exactly what they’re getting before making their purchase.

Build Trust

Deminars are also a great way to build trust with your audience. By providing live demonstrations, you’re showing your potential customers that you believe in your product or service and that you’re confident in its ability to meet their needs. This can go a long way towards establishing credibility and building a loyal customer base.

Value Add

In addition to showcasing your products or services, deminars can also be used to provide value to your audience. For example, if you’re a software company, you could host a deminar that shows attendees how to use your product more effectively. Or if you’re a physical product company, you could host a deminar that provides tips on how to get the most out of your product.

Generate Leads

Another benefit of deminars is that it can be used to generate leads. By hosting a live demonstration, you’re giving potential customers a chance to see your product or service in action. This gives them a platform to ask questions in real-time. Through this, it can be a powerful way to engage with potential customers and to generate interest in your offering.

So how can you create a successful deminar? Here are a few tips to keep in mind:

1. Keep it focused: A deminar should be laser-focused on your product or service. Avoid getting sidetracked by unrelated topics or features.

2. Show, don’t tell: Remember, the goal of a deminar is to provide a live demonstration of your product or service. Make sure to show attendees how it works in real-time.

3. Interact with your audience: Encourage attendees to ask questions and provide feedback throughout the deminar. This can help you to understand their needs and improve your product or service.

4. Follow-up: After the deminar, make sure to follow up with attendees. This can be a great opportunity to answer any additional questions they may have and to continue building a relationship with them.

Final Thoughts

Deminars are an innovative way to showcase your products or services, build trust with your audience, and generate leads. Deminars can often lower effort than live, or hybrid events. However the benefits can be just as impressive in the long run. By following these tips, you can create a successful deminar that engages your audience and helps you achieve your business goals.

Interested in running a virtual event that is more than just being in a conference call setting? Click here to find out more!